AEO & GEO
AI Search Optimization (AEO & GEO)
Help people find clear, trustworthy answers about your business across search and AI-assisted discovery. JWM connects useful content, sound technical SEO, and evidence from your team so your website explains what you do, supports its claims, and gives visitors a clear next step.
The opportunity
Answer the questions behind the search
AEO means answer engine optimization; GEO means generative engine optimization. Both describe work focused on visibility in answer-led and AI-generated search experiences. We start with the questions your customers ask when comparing services, checking credibility, and deciding whom to contact. The result is a practical content and technical roadmap built around those decisions.
Build on the foundations: Search Engine Optimization
What we review
Make your expertise easier to find and understand
Clear answers and useful structure
We give important service pages a clear purpose, answer real customer questions, and organize explanations with descriptive headings. Comparisons, limitations, examples, and next steps help people make an informed choice without repeating the same answer across dozens of thin pages.
Crawlability and accurate markup
We review indexing, internal links, canonical URLs, accessible page text, and crawler controls. Where appropriate, we add or correct structured data so it reflects the visible content. Google does not require special AI schema; useful content still needs a technically accessible website.
Evidence and consistent business facts
We work with your team to add first-hand examples, credible sources, clear authorship where useful, and accurate service details. We check that your website and relevant business profiles tell a consistent story, then define who will keep those details current.
A closer look
Measure visibility alongside useful inquiries
An AI mention is one signal, not the whole result. We review search performance, landing-page activity, attributable referral visits, and meaningful actions such as completed inquiries. Bing Webmaster Tools can report citations across supported AI experiences; available reporting differs by platform. We separate what the tools show from what remains uncertain and use that evidence to prioritize the next improvement.
Connect visibility to outcomes: Conversion Tracking
The process
Start with a focused, evidence-led plan
Review the starting point
Agree on priority services and customer questions, then review your content, technical access, search presence, and existing measurement.
Improve priority pages
Clarify answers, strengthen supporting evidence, resolve access issues, and validate markup and internal links.
Check and maintain
Review visibility and inquiry quality, verify important facts, and update the roadmap as your business and search experiences change.
Questions and answers
Frequently asked questions
Have a question that is not covered here? Ask it below and we will get back to you.
Is AEO or GEO separate from SEO?
They are overlapping ways to describe work for answer-led and generative search. Strong SEO remains the foundation: useful original information, clear site structure, and pages that search systems can access. We extend that work around the questions and evidence relevant to your business.
Can you guarantee a citation or position in AI answers?
No. Search and AI platforms choose which sources they use, and answers can vary by question and context. We improve the website and content you control, document the work, and evaluate the visibility and business outcomes we can observe.
Do we need special schema or an llms.txt file?
Google says special AI markup and AI text files are not required for its generative search features. We focus on accurate structured data where it fits your content, accessible pages, and helpful answers. Requirements and controls for other services are reviewed separately.
How will you measure progress?
We establish a starting point, review search and available AI-citation reporting, and connect attributable visits with inquiries and other agreed actions. A citation count does not tell us whether an inquiry was useful, so we review lead quality with your team as well.
What is this approach based on?
Our work follows published platform guidance and the evidence available for your site. Read Google’s guidance for generative AI search and Bing’s AI Performance guidance. We revisit platform changes as part of ongoing review.
Ready when you are
Build a clearer path from answers to inquiries
Share your website, priority services, and the questions prospects ask. We will identify a focused starting point for your content, technical foundations, and measurement.
